Drone Photography for Real Estate Marketing A Better Choice

To follow up on the 1st part of this article, “Benefits of Using Drone Photography vs. Google Earth,” we restate that what Google Earth photos provide, drone photos can likewise do so, and much more.
One can capture amazing drone shots of sprawling properties with detailed imagery. In real-estate marketing, this is a helpful tool as it’s the next best thing to walking the property. Aside from this marketing tool, you may also learn other marketing platforms when you see this page.

Google Earth is a mapping product which enables users to explore any place in the world without leaving the comfort of their homes. Unlike Google Maps, Google Earth is a desktop application which allows users to view 3D images of buildings, tourist destinations, canyons of the oceans and even galaxies in outerspace. Used in:

  • Commercial Real Estate – Enables investors to inspect any site without getting on an airplane. Using Google’s search function, it allows users to compare locations and existing sites.
  • Residential Real Estate – Allows realtors to inspect locations which will assist their buyers in choosing the perfect property.

More basic differences between drone photos and that of Google Earth with regards to these elements: quality, timeliness and customization.

Quality of Photos from Drone and Google  – Resolution and Detail:

  • Google images are always taken on the vertical;  drone images can be taken at any angle which renders details to be detected not possible with vertical shooting.
  • Resolution of Google images depends on the availability of satellite data related to the maximum which is about 1 meter per pixel image; drone images have higher resolution, even in centimeter per pixel, thus can show a higher level of detail such as a crack on a single roof tile.
  • Google’s highest resolution possible may not even be possible in many areas, while a drone image resolution can be increased by flying closer or changing the type of room and the lens used.
  • * Note – Google here actually refers to Google Maps, based on the source

Timeliness of the Photos

  • Images taken from Google are dated, from three years ago to an hour and may include atmospheric conditions such as clouds and others; Drone images can be taken on the day and time you need them.
  • Drone images can be captured repeatedly at your own pace when you need to document the change in the landscape over time.
  • * Note – Google here actually refers to Google Maps, based on the source

Customization
For Google Earth, keep to the spirit of Local when you do so: photographs of your product in relation to the landscape/locality. Show how your product is a part of what local means. Also, one picture isn’t enough. Lots of pictures. With tags and descriptions. – See more at:

Technical information of some drone products:
a. From one review made on DJI Phantom 2 Vision Quadcopter, we have the following observation:
Basic Features: The Phantom 2 Vision is a radio-controlled, four-rotor, mini helicopter (quadcopter) carrying an integrated, stabilized 14-megapixel camera that also shoots full HD 1080i video at up to 60 frames a second. DJI claims a flying range of up to 300 meters and speeds of up to 30mph.
Imaging Quality: In quality and angle of view, the Phantom 2 Vision’s camera is much like a GoPro. You get a wide angle POV with some amount of barrel distortion. The Phantom 2 Vision’s manual controls are nothing like a DSLR, but they are better than a GoPro and on par with your average point-and-shoot camera. You can adjust the white balance, metering, ISO, image format/quality, and video size/shutter. – See more at:

b. Pros and Cons; Differences between a Phantom 2 Vision Plus and Phantom2 (by DJI)

  • All-in-one design makes it super easy to use and understand.
  • Raw photo support at 14 megapixels.
  • Comes with a 4GB Micro-SD card and can support cards up to 32GB.
  • Communication with a smartphone including live video.
  • Control camera settings while flying.
  • No microphone for recording flight audio.
  • Can’t disconnect the camera to use without the Phantom.
  • Range extender has to be charged separately from the controller.
  • Transmitter communication distance of 800 meters (200 less then the Phantom 2).

Phantom 2

  • Can use any GoPro Hero 3 model allowing you to shoot 2.7K at 30fps or 720p at 120fps.
  • Can remove the GoPro to use it for other video projects.
  • Communication distance of 1000 meters (200 more then the Phantom 2 Vision Plus).
  • No live video or camera adjustments from your smartphone.
  • Video could stop recording in flight without you knowing (if SD card is slow).
  • No Adobe DNG Raw support.

Camera Specs Comparison between Phantom 2 Vision Plus and GoPro Hero 3 Black Edition
Phantom 2 Vision Plus onboard camera

  • Image size: 14 megapixels
  • Image format: Adobe DNG Raw, JPEG
  • Video recording formats: 1080p 30fps, 1080i 60fps, 720p 60fps
  • Recording field of view: 110° to 85°

GoPro Hero 3 Black Edition

  • Image size: 12 megapixels
  • Image format: JPEG
  • Video recording: 2.7K 30fps, 1080p 60fps, 720p 120fps, and more…
  • Recording field of view:118° to 64°

It is deemed, according to this source  that Phantom 2 is better because you can use a GoPro; the Hero 3 Black Edition is definitely a better camera for video, and for most people, Phantom 2 Vision Plus is their best choice for its easy-to-use features and the all-in-one-design. It is only a matter of personal choice.

Next: Drone Photos versus Google Earth Images Part 3

Image Source

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